News

Every story here is summarised in our own words with a clear link back to the original publisher — we never republish full articles.

Nutrition

15 Jul

Jollyes Unveils Own-Brand Tailored Dog Food Range for Every Life Stage

UK pet retailer Jollyes has introduced a new own-brand dog food line designed to address specific canine needs, including breed size, age, and weight management. Available in both wet and dry formats, the range could offer British dog owners a more affordable specialist alternative to premium third-party brands. For shoppers already visiting Jollyes stores, it represents a convenient way to access targeted nutrition without switching retailers.

Pet Business World →

Nutrition

14 Jul

Raw Feeding Gets Its Own Awards as Millions of UK Dogs Go Raw

Raw feeding has shifted from a fringe choice to a mainstream movement, with research suggesting several million dogs across the UK now eat raw food as part or all of their diet. The launch of the sector's first dedicated industry awards marks a significant milestone of credibility and growth for this way of feeding. For UK dog owners curious about raw diets, this recognition signals greater accountability and standards across raw pet food producers.

Dogs Today Magazine →

Nutrition

8 Jul

Purina Wants Your Pet as a Brand Ambassador in New 2026 Campaign

Purina is inviting pet owners to put their puppies and kittens forward as ambassadors for a new campaign centred on the importance of proper nutrition during the early stages of a young animal's life. For UK owners who have recently welcomed a new pet, this highlights how getting diet right from the start can have lasting health benefits. It also represents a fun opportunity for pet lovers to get involved with a major brand's promotional activity.

Pet Gazette →

Nutrition

7 Jul

Bound Launches Pump-Action Liquid Supplements for Dogs and Cats

A new pet nutrition brand called Bound has entered the UK market, bringing a range of liquid supplements dispensed via a pump mechanism for both dogs and cats. The range targets common health areas such as joint support, digestive wellbeing, skin condition, and daily probiotic needs. For UK pet owners seeking alternatives to traditional tablet or powder supplements, this could offer a more convenient way to support their pet's health.

Pet Business World →

Nutrition

7 Jul

Freeze-Dried Raw Brand RAWR Enters UK Pet Food Market

UK pet owners seeking the benefits of raw feeding without the faff of refrigeration now have a new option, as RAWR brings shelf-stable freeze-dried meals to the British market. The brand is pitching itself at a growing appetite for high-protein, grain-free diets that mirror what dogs and cats might eat in the wild. With the raw pet food sector worth hundreds of millions of pounds in the UK, this launch reflects a broader shift in how owners are thinking about nutrition.

Pet Gazette →

Nutrition

3 Jul

Nutravet's New Recovery Drink Tackles Hydration and Appetite in Pets

UK pet supplement brand Nutravet has introduced a liquid product designed to help dogs and cats stay hydrated while also encouraging them to eat and providing nutritional support. This could be particularly useful for owners caring for animals recovering from illness, surgery, or periods of stress when getting pets to drink and eat enough is a common challenge. The liquid format makes it straightforward to administer, which is a practical bonus for owners dealing with fussy or unwell animals.

Pet Gazette →

Nutrition

2 Jul

Burgess Pet Care Expands Portfolio with Acquisition of German Rabbit Brand

Yorkshire-based Burgess Pet Care has taken over Bunny Nature, a well-established German brand specialising in nutrition for small animals such as rabbits and guinea pigs. The deal marks the biggest international move Burgess has made to date, potentially bringing a wider range of premium European products to UK pet owners. For those who keep small animals, this could mean greater product availability and the backing of a larger British company behind a brand with strong global credentials.

Pet Business World →

Nutrition

2 Jul

Fresh Pet Food Brand Years Secures Major Investment for UK and European Growth

Years, a fresh pet food supplier, has attracted significant financial backing from two venture investment firms to fuel its expansion plans. For UK pet owners, this signals that fresh, minimally processed pet food options could soon become more widely available in mainstream retail outlets. Growing competition in this space generally drives better product quality and value for consumers.

Pet Business World →

Nutrition

1 Jul

Pooch & Mutt Launches Its First Freeze-Dried Treats and Toppers

Popular UK dog food brand Pooch & Mutt has moved into the freeze-dried market, offering owners a new way to add high-quality protein to their dog's diet. The new lineup includes both standalone treats and meal toppers across lamb, turkey, and salmon varieties — all free from chicken, which matters for dogs with poultry sensitivities. Freeze-dried products retain more nutrients than many conventional processing methods, making this a worthwhile option for owners focused on wholesome feeding.

Pet Business World →

Nutrition

1 Jul

Natural Himalayan Dog Chews Set for UK Shelves via New Distribution Deal

UK dog owners may soon find a wider range of natural chews on pet shop shelves, as a new exclusive distribution agreement brings American brand Himalayan Pet Supply's products to the British market. Among the items heading to UK retailers are Yogurt Sticks, a natural chew variety that is being made available here once again after a previous absence. For owners seeking minimally processed, natural alternatives to conventional treats, this expanded choice could be a welcome development.

Pet Business World →

Nutrition

30 Jun

Yorkshire Raw Dog Food Brand Secures Major Investment to Boost Supply

A family-run British raw dog food maker has landed a substantial loan that will allow it to significantly scale up how much it can produce, potentially making its meals more widely available to UK dog owners. Naturaw, which has operated a solar-powered facility in West Yorkshire for over a decade, specialises in ethically sourced recipes using ingredients such as free-range poultry and grass-fed beef. For owners already feeding raw or considering the switch, this growth could mean greater accessibility to a UK-made, sustainably produced option.

Pet Business World →

Nutrition

25 Jun

UK Leads Europe in Direct-to-Consumer Pet Food Market, Study Finds

Britain has been identified as the biggest market in Europe for pet food brands that sell directly to customers online, bypassing traditional retailers. This means UK pet owners have more choice than anywhere else on the continent when it comes to subscription boxes, personalised recipes, and niche dietary options delivered to their door. Understanding this boom can help owners navigate an increasingly crowded marketplace to find the best nutritional fit for their pet.

Pet Business World →

Nutrition

23 Jun

Encore Launches Bone Broth Toppers to Boost Hydration for Cats

Encore has introduced a new line of bone broth meal toppers aimed at helping cat owners increase their pet's daily fluid intake in a fuss-free way. The range comes in two flavours — one chicken-based and one fish-based — giving owners a choice to suit their cat's preferences. Keeping cats adequately hydrated is a known challenge, so this type of product could be a practical addition to feeding routines for UK owners.

Pet Business World →

Nutrition

23 Jun

Omni Pet Secures £11m to Expand Range and Enter UK Retail Shops

Plant-based dog food brand Omni Pet has attracted significant venture capital backing, signalling growing investor confidence in alternative pet nutrition in the UK. The funding will help bring its products to physical retail shelves, making them more accessible to everyday pet owners beyond online channels. Notably, the company plans to develop a natural weight management supplement for dogs, which could be of real interest to owners struggling with canine obesity.

Pet Business World →

Nutrition

22 Jun

Green Pantry and Pickles Vets Team Up on Health-Focused Dog Food Range

UK dog owners with pets that have specific dietary or medical requirements have a new option to consider, as a vet-collaborated food range has arrived on the market. The product line was developed alongside a veterinary group over a year and a half, with the four recipes targeting specialist health conditions rather than general nutrition. This kind of vet-backed development may offer reassurance to owners whose dogs need more tailored feeding solutions.

Pet Gazette →

Nutrition

22 Jun

Most Pet Food Brands Contain Microplastics, UK Universities Warn

New research from British universities suggests that the commercial pet food most owners buy regularly may be inadvertently exposing their animals to microplastic contamination. This is a concern that has largely flown under the radar compared to human food safety debates, yet the scale — affecting the vast majority of brands tested — makes it hard to ignore. UK pet owners may want to follow emerging guidance on food choices while researchers investigate the longer-term health implications for cats and dogs.

Pet Gazette →

Nutrition

22 Jun

Omni Raises £11m to Grow Plant-Based Dog Food Range in the UK

UK-founded plant-based pet food company Omni has secured £11 million in Series A investment, signalling strong confidence in the alternative pet nutrition market. For dog owners curious about meat-free or flexitarian diets for their pets, this funding suggests wider product choice and potentially greater availability could be on the horizon. It reflects a broader shift in how British pet owners are thinking about sustainability and nutrition when it comes to feeding their animals.

Pet Gazette →

Nutrition

22 Jun

Is Your Dog Sneaking Bites at Your Picnic? The Calorie Cost May Surprise You

As warmer months bring more outdoor dining occasions, many UK dog owners may be unknowingly overfeeding their pets by sharing casual spread-style meals. Common picnic staples can quietly pile on excess calories and trigger digestive upset in dogs. Being mindful of what your pet snaffles from the blanket could make a real difference to their long-term health.

Metro UK — Animals →

Nutrition

22 Jun

Wellness CORE Enters Cat Treats Market with Health-Focused Recipe Range

Wellness CORE has expanded into functional cat treats, offering owners a way to support specific health goals — from digestive wellbeing to immune function — through everyday snacking. For UK cat owners seeking treats that do more than just reward, this kind of targeted, ingredient-led approach could make a meaningful difference to long-term feline health. It reflects a growing trend in premium pet nutrition where treats are expected to pull their weight nutritionally, not just palatably.

Pet Business World →

Nutrition

22 Jun

UK Pet Food Boss Takes Helm of Europe's Top Industry Body

A British pet food industry leader has been appointed to head FEDIAF, the federation that influences pet food safety, nutrition standards, and labelling rules across Europe. This appointment carries weight for UK pet owners because FEDIAF works closely with EU regulators whose standards often shape the broader international market, including products sold here. Having a UK-based figure at the top could mean greater British industry influence over the guidelines that govern what goes into your pet's food.

Pet Business World →

Nutrition

22 Jun

Vet-Developed Fresh Dog Food Tuggs Now Available in Jollyes Stores

Dog owners across the UK can now pick up Tuggs fresh food in Jollyes pet stores, removing the need to commit to a subscription to try the brand. Every recipe in the range has been put together with input from a veterinary nutritionist, giving owners confidence in the nutritional credentials. This wider retail availability makes vet-backed fresh feeding more accessible for those who prefer browsing a shelf over ordering online.

Pet Business World →

Nutrition

22 Jun

Green Pantry Unveils Vet-Developed Fresh Dog Food Range Targeting Health Conditions

UK natural pet food brand Green Pantry, now under Burgess Pet Care ownership, has introduced a freshly-cooked dog food line created alongside veterinary professionals. The four recipes are designed to address common canine health concerns, including digestive issues, weight management, joint mobility in older dogs, and skin or coat problems. For UK dog owners managing these specific conditions, having a vet-collaborated fresh food option from an established British brand is a genuinely useful addition to the market.

Pet Business World →

Nutrition

22 Jun

New Nutrition App Helps UK Rabbit and Guinea Pig Owners Feed Smarter

A newly launched web-based tool from Supreme Petfood aims to take the guesswork out of feeding rabbits and guinea pigs, offering owners tailored dietary guidance developed alongside a specialist exotic animal vet. For UK small pet owners, having professional veterinary expertise built directly into a free digital resource could make a real difference to long-term health outcomes. With rabbit welfare awareness a growing concern in the UK, tools like this support more informed, responsible ownership.

Pet Business World →

Nutrition

22 Jun

Rabbit Awareness Week Puts the Spotlight on Better Bunny Diets

With Rabbit Awareness Week underway, there is a renewed push to help owners understand how diet directly influences their rabbit's long-term wellbeing. Many rabbits in UK homes suffer from preventable health problems rooted in poor nutrition, making this an important moment to reassess what ends up in the food bowl. Pet shops are being encouraged to step up as knowledgeable guides, so owners have a reliable local resource when choosing the right feed.

Pet Business World →

Nutrition

22 Jun

Most Pet Foods Contain Microplastics, New Research Warns

A new study has found microplastic contamination in the vast majority of commercial pet foods tested, with some brands and product types showing significantly higher levels than others. For UK cat and dog owners, this raises important questions about what their pets are ingesting on a daily basis through everyday meals. Experts suggest the findings highlight a need to scrutinise pet food choices more carefully while further research into long-term health effects is carried out.

BBC – Science & Environment →